4/09/2012

CHLOE Brand introduction

CHLOE

CHLOE was born in the 1950s, that is the life of the clothing brand to the aristocratic Paris haute couture traditional challenges, CHLOE brand to create a simple and beautiful, you can wear a strong concept of modern clothing.
CHLOE Brand introduction
CHLOE was born in the 1950s, set up by Gaby Aghion. That is what life apparel brands to the aristocratic Paris haute couture traditional challenges, CHLOE brand to create a simple and beautiful, wear strong clothing concept. CHLOE brand is the chameleon of the Paris haute couture circles, even though it's quite frequent use of national teacher, but the framework of the brand's style did not change due to the change of the designer, has maintained the color characteristics of the French style and elegant ambience. They employ designers personalized investment, coupled with the the CHLOE production business system to ensure that CHLOE brand style to maintain sync with the trend of the times.
Chloé was founded before the high-end fashion houses create a customized service. Only a small portion of these customized clothing can be a burden, many people often find a local seamstress to create a poor quality of copied this.
Chloé was founded Gary Aghion abandon the stiff formality of the style popular in the 1950s, the first fine fabric to make a soft filling the female beauty of the "high-end clothing" (luxury prêt-à-porter). Today we are familiar with the clothing market since born.
The other women's fashion designer has to follow this dress (the first fashion house Givenchy, 1956 launched a clothing line 'Givenchy University'). To today, all the designer clothing line accounted for a significant proportion of 1956, Chloé's in their favorite artists gathered at Café de Flore Design Series This series is designed by Gaby Aghion, the first assistant at Lelong manufacturing.
More committed to employing new and thus talented Yang Yi designer Gaby Aghion and Jacques Lenoir them and set up his own brand, including Christiana Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez. CHLOE image of the 1960s followed by the "youth storm" fashion designer Jenny multi (Jeanne Do) launched the dress of the profile of the slim lines sag under decoration with metallic luster geometric pieces or this looks like modern armor black dress skirt is very much in vogue at the time.
The late 1960s, Karl Lagerfeld, in charge of CHLOE. He keep the beautiful shape, on the basis of simple decoration and other characteristics to absorb the popular diversified design concepts, such as draw characteristics of the gypsy ethnic warm and distinctive clothing to launch India bright pattern roll-shirt; ordinary coat and shawl on the bright ring paste drawing.
1988, had by the Rolling Stones music in the 1970s (Martin Sitbon), Sitbon as CHLOE designer, he re-interpretation of the CHLOE60's style, every season works from contemporary popular culture, reflect the modern woman self-esteem and confident personality; CHLOE brand with traditional design features of the gorgeous fabrics and beautifully decorated and exaggerated profile shape, etc., but also to rediscover.
Karl Lagerfeld, back in 1992 CHLOE, that no structuralist design style slip-on makes CHLOE back to their 70's simple, comfortable style, from the "Flower of Youth" long beaded chain, fine silk flowers hair ornaments, filled with romantic and nostalgic flavor.
In 1997, Stella McCartney Stella McCartney for Chloé reform, injection of female beauty, the romantic and arrogant elements.
By Feibifeiluo (Phoebe Philo) in 2001 continued the fine tradition of luxury brands, and integrate into her unique personal style and sexy touch. Kirsten Dunst, Nathalie Portman, Lou Doillon become a customer one.
In 2002, Chloé introduced bags, small leather goods and footwear series. Paddington bags have become the first representative series.
In 2006, Paulo Melim Andersson, a brand new and very modern series.
2008, he published in the Chloé Eau de Toilette Hannah MacGibbon close co-operation projects with the brand to become the creative director, her first series of spring and summer 2009 runway series was launched in March.

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